August 12, 2024 - The classic red, while and blue I Like IKE campaign button is one of the most iconic political advertising symbols of the 20th century. The three word I Like IKE slogan was economical and to the point. If you had one on your jacket or blouse in the 1950's there was no doubt who you supported , that being Dwight Eisenhower.

For the 2024 election a punctuation mark and two letters clearly state that the wearer is a supporter of Democratic nominee for President  Kamala Harris. The ,la is a abbreviated way to  write Harris's first name. The comma symbol also helps  phonetically to pronounce the name Kamala which is  often misspoken. The word comma + la equals Kamala. 

The green color of the ,la campaign button shown here is symbolic of the slang term of someone being "brat." The 2024 pop culture reference of being brat is someone who embraces being earnest and unapologetically themselves. 

While the coming months will determine how big the ,la symbol becomes , for now its helping Kamala Harris ride a pop culture wave and connect with young voters.